Varying between the two colors can help point visitors where they need to go and make text stand out better.
If your brand has a strong color identity, tying that into a website can serve as an emphasis.Īs you’ll see below, the websites that benefit the most from duotone are those built on a grid. We’ll go into duotones and branding a bit later, but on a website using two different color tones that match branding is a good way to stay consistent. If you’re using a more layered design on your site, the use of different hues can help bring attention to where you want it to go. There’s a punchy, visual appeal that duotone brings to websites, making it ideal for homepages. However, it hasn’t been until recently that duotone has been seen consistently on websites. Both are crafted to make a big impression at first glance and pull in attention. Our overview will look at how duotone has been adopted by web design, its unique use in branding, and go back to where it all began with duotone: Photography.įinally, we’ve also included several tutorials and tools that you can use to create your own duotone effects.ĭuotone and web design should make perfect sense. In today’s design inspiration roundup, we’ve put together a collection of duotone formats that draw the eye and tell a story. And duotone is also a simple effect to apply to branding, web design, and photography. Duotone keeps things minimalistic, by only using a two color palette to bring a striking and fun feeling to designs. It hails from the past, as a technique that was once used in printing presses. This effect - duotone - has grown in popularity since then and over the years has taken on several exciting new formats.ĭuotone embraces everything that modern design tries to embody. If you’ve been on Spotify at any time in the last three years, you’ll have noticed the vibrant, bright colors the company has used to brand itself and its artists.
0 kommentar(er)
